Financial Resource Group

The site features modular, reusable components to support scalable content editing and consistent design. My work focused on performance, modular design blocks, and a unique responsive mega menu.

Problem

Financial Resource Group was undergoing a name change, and needed a newly branded website to accompany it. The original site was built on Elementor, and as the years went by, designs slowly broke out of their original constraints and began degrading. The website was also taking roughly 3-5 seconds to load, causing new users retention to drop quickly.

Solution

Now that Gutenberg is stable, rebuilding the site using WordPress’s native builder was a win for both page speed, and ease of build for client. We crafted a custom theme and block framework to allow their team to focus on content management without having to get bogged down in design choices or worry about design drift.

Noteworthy Features

• Integrated Parallax Scrolling
• Members Portal for Deep Learning
• Custom Carousel navigation
• Virtual Event Management